Created by artist Marco Brambilla, Apollo XVIII presents the countdown to an imagined lift-off of a Saturn V rocket across Times Square’s spectacular screens at midnight. The fictional mission combines virtual renderings with real and archival footage to present a new collective viewing experience that will place the public at the foot of a new frontier. The presentation is a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.
Video courtesy of Brian Gonzales/Taxiplasm
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